I’ve just returned from my trip to Linuo Paradigma, and it was pretty impressive. We went to both the factory of Linuo Paradigma and the headquarters of their ‘mother’ company as they call them, Linuo Group. Everything in China seems to be huge, a bit like America I suppose (ironic?) and this company was no exception - it even had a museum and a lake for god’s sake!
Linuo Paradigma manufactures solar panels and is a joint venture between a Chinese company (Linuo) and a German company (Paradigma). I was lucky enough to chat with Jing Yuteng, Regional Manager for Asia Pacific, about how the companies successfully integrated despite their cultural differences. He believes that compromise is very important to make sure there’s a balance between German and Chinese values, taking the best bits from both to create a better business overall.
Based on this, it seems entirely feasible to me for British entrepreneurs, such as our clients at Innovate Product Design, to take full advantage of what China has to offer in terms of both manufacturing services and a huge new market to tap into. As China becomes a more dominant player on the world stage in years to come, I think we’ll see many more companies like Linuo Paradigma springing up combining the best of both the East and the West.
Tuesday, 8 September 2009
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